How to Choose a Brand Name

Your brand name plays an important role in the growth of your business. A great brand name is more than just something that looks good on your business card or is funny. Moreover, it is not great because you like it. It is great because it communicates something to the customer.

However, choosing the right brand name can be a daunting task. How do you find a suitable name? A catchy name? A name that looks great on a web banner and has an available URL? Some say it is easy – just use a name generator and call it a date. Some say, it is almost impossible, just give them a million dollars and they will do it for you.


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Your name is your brand’s story

Naming the right thing starts with understanding your story, one that gets the most out of your brand. Your brand name is your story distilled into its most concise form. Naming is just one very important element among many that a brand must tell its story.

Your brand name is the most used, and the most popular, which means it holds the majority of the value of the brand. Names are transmitted day in and day out, in chats, emails, voicemails, websites, products, business cards, and presentations – everywhere. Naming is a rigorous and exhaustive process. Often hundreds of names are reviewed before a legitimate and working name is found.

Descriptive Names

Descriptive names work by telling you exactly what the company does. These names reflect the nature of the business. A descriptive name can be much harder to own and protect.


Well-known descriptive brand names examples:
Facebook- Groupon
Facebook is a descriptive name: a book of faces. | Groupon is a descriptive name: a group of coupons.


Keep your brand name simple

The best logo call in your startup will commonly be short, simple, and smooth to say. Ideally, it’ll be a two-syllable word, as those commonly advantage greater traction with goal audiences and are greater memorable. Often a successful startup will broaden various products, so your logo call should not be too specific. For example, despite the fact that Footjoy might be first-rate recognized for making high-satisfactory golfing shoes, its call is “Footjoy” not “Footjoy Golf Shoes”, because the agency now additionally sells an extensive variety of golfing and out of doors gear. With this in mind, you could begin brainstorming logo call ideas.



Keep it short

This tip about business names is closely related to tip number 4. Convenience is everything. We tend to shorten names to save time. This bias helps choose business names that are authentic and relevant but still improve speaking and rememberability. Here are some examples of acronyms: B&Q, WWF, IBM, Asda, Oxfam, and GSK.


Check the availability of your best brand name ideas

Once you’ve created a shortlist of possible brand names, it’s important to make sure they’re not currently in use. Make sure they are not already protected by another company and that a suitable domain name is available. To do this, you need to:

do a domain name lookup with one of the major providers like GoDaddy he. If you plan to use branded links as part of your branding strategy, you can also use Rebrandly’s domain name search and filter by industry. This is a quick and effective way to see if someone else is using your brand name idea. However, I recommend following this up with a simple Google search as well.

Find Facebook pages and Twitter accounts that use the same or similar brand name.

Make sure potential startup names are not trademarked. To do this, search the US Patent Office or use a service such as Namechk




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